Encouraging Transparency to Attract the Ideal Remote Candidate

Peter Lai
July 6, 2020

COVID-19 has forced companies across all industries to quickly re-evaluate their priorities. The decision to implement layoffs or shift the physical office into a distributed team environment is no easy task. Amid the waves of layoff announcements, top tech companies have made it public that they’ve begun or will transition to remote-friendly work.  

The numbers are staggering when it comes to remote work acceptance among employees. According to LinkedIn’s Global Talent Trends report, 72% of talent professionals agree that flexibility and remote work options will be very important for the future of HR and recruiting. Also, according to Owl Lab’s State of Remote Work, 83% of workers surveyed,on-site or remote, say that a remote work opportunity would make them feel happier at their job.  So as the geographic boundaries for talent have begun to be lowered, how can you make your company attractive to talented remote candidates across the globe?

Be transparent about work culture

We live in a world where reviews heavily influence many decisions in our lives. Reviews on employers are no different when it comes to attracting talented candidates to your company.  Since employer reviews on Culturesy contain both pros and cons, it provides a level of transparency that can only help your company.  Reviews that confirm both the positive aspects as well as concerns can be used to help employers better understand their remote workers and by giving them critical feedback to better adjust policies, management styles, and work environment that can build loyalty among the remote employees. Reviews bring a level of honesty that can motivate candidates to apply to your company and be better prepared to ask questions during the interview process.

Why encourage remote employee feedback

Employee satisfaction is critical to the health of a company. Company culture depends on how well employees feel that their concerns matter and if the company has their best interest in mind when making important decisions. Since reviews can enhance morale and be used for recruiting, everyone from new hires to seasoned employees must participate and leave a review as they all will have their interpretation of how remote-friendly the employer is.  

As companies are navigating their policies and workflows to integrate remote working, reviews can be a source of feedback. Also, if you’re hiring to fill a certain position, asking your current remote workers in that same role to leave a review can alleviate any concerns candidates have coming in as a remote employee. Potential candidates will then have up-to-date feedback on what their day would entail as a remote worker along with any tips or tricks to stay engaged and be productive remotely.

Make your company's work culture public

An authentic, well-defined remote work culture is essential when attracting candidates. When companies publicly share their approach to remote working, they make it much easier to attract the informed candidate. Tech giants such as Twitter, Facebook, and Box are a few examples of many that have made public announcements to extend the option and ability to work from home permanently in the recent months due to the pandemic. When you post your company profile with Culturesy, you’ll be able to not only share your remote work policy to candidates but share important aspects such as remote perks offered, videos and pictures, as well as current tech stack that can attract the ideal remote candidate.  

The cost to acquire a fill a position is not cheap and can be very time-consuming. While actual costs are difficult to pinpoint, the Society of Human Resource Management states that the average cost to hire an employee is $4,129, with around 42 days to fill a position. By practicing transparency and showcasing your remote culture along with reviews from current remote employees, employers can attract better qualified remote candidates to apply which can shorten the time to fill a position.